“Rolly cow is like me, I don’t like to lay down either”

Rolly Cow

An infant toy by Lamaze Infant Development for ages 3 months and up.

Learning Curve Toys desired to expand their infant care line with products made of fabric in combination with a plastic component. The target price point of $15.99 would be ideal for the under $20 baby shower gift market. The soft plush material invited a child to bump it with a light touch to rock the cow. Colored balls moved around a clear plastic ring for an added visual and auditory stimulus. A flat surface on the bottom of the base allowed the cow to sit up straight at rest.

SERVICES

• Concept creation
• Prototype development
• Product design
• Follow through to production