“A propeller moves when I turn a crank. My cat loves that!”

Gizmos

A construction toy by Learning Resources for ages 8 and up.

Gizmos was a pre-existing product in the specialty toy market aimed at boys. Learning Resources desired to expand the product to appeal to girls. I introduced mechanical movements with new parts such as a propellor, bendable spring, and a new angle connector. These parts were featured on new kits in combination with pre-existing parts. New colors and swirling optical designs were created to expand the product’s appeal to boys and girls.

SERVICES

• Create line extensions for an existing product line
• Develop new mechanical features
• Add new colors and patterns