“I like to attack my Lego city with my Bonz monster.”

Curious Bonz

A line of construction sets by Curious Toys for ages 5 and up.

Bonz was introduced by Higashi/Glaser Design in hand-painted hardwoods for the museum store market. Curious Toys licensed the concept and transformed the handmade toy into an injection-molded product for mass production. We re-positioned Bonz as a construction set focused on building characters. We created a universal ball connector to make the characters more posable and connectable to future line extensions. Bonz grew into ten SKUs including: , JoBonz, ExoBonz, GloBonz, and multiple DinoBonz.

SERVICES

• Redesign a hand-painted wood toy into an injection-molded product
• Develop a movable indexing ball joint universal connector
• Engineer parts for durability and ease of assembly
• Source manufacturing and supervise production
• Extend the line each year with a new theme and body parts

Package by Higashi Glaser Design